POC
Proof of Concept
The solution
A Proof of Concept is a focused build that answers your riskiest questions before you commit to a full product. We take the highest-uncertainty assumptions from your product brief and build just enough to test them with real users and real data.
What to prepare
A product brief
A clear description of what you're building and why. If you've been through Product Therapy, you already have this.
Key assumptions
The two or three things that must be true for your product to succeed. We'll design the POC to test these directly.
Test users
Access to five to ten people who represent your target audience. They'll interact with the prototype during validation.
The process
Design & prototype
We design and build a working prototype focused on your core assumptions. Just enough fidelity to feel real, just lean enough to iterate fast.
User testing
We put the prototype in front of real users and observe what works and what doesn't. Structured sessions with clear success criteria.
Analysis & recommendation
We compile findings into a clear report: what we tested, what we learned, and a concrete recommendation for your next step.
Deliverables
Working Prototype
A functional prototype that demonstrates your core concept. Deployed and accessible for stakeholder review.
View exampleValidation Report
User testing results, key findings, and a go/no-go recommendation with clear next steps for a full build.
View example