Building an app is daunting.
Avoid the stress and invest as your confidence grows
Solution
We help people make calculated investments to learn whether an idea is worth pursuing.
You've had a brilliant idea for an app. Or at least you think it's brilliant. Truth is we don't know if it will solve the problem or if anyone will want your solution. Best to find out before you take out that second mortgage to fund the build.
We guide you through a series of investments to learn whether an idea is worth pursuing and all that's involved in solving the problem.
Product Therapy
Before building anything, we must unpack the idea. You need to understand the problem you're trying to solve and how your idea solves it. On the surface some problems appear easy to solve. Too many people get in over their heads and attempt to build an app before they understand the problem. And then they run out of money. Then you need a different kind of therapy. Nobody wants that.
In a Product Therapy session, we dig into the problem together. We talk. We sketch designs. We research. We explore. Our goal is to learn everything we can about your idea and the problem it solves. We pull threads and follow them. The things we make serve as records of our learning. If we decide to build, these records guide our first steps. With each session, we increase our understanding of the problem and learn whether it's worth pursuing.
Choose the approach that matches your confidence.
1 session a month
5 sessions a month
10 sessions a month
20 sessions a month
What you get
Product Therapy takes the risk out of exploring an idea. Do a couple sessions and decide the idea isn't worth pursuing? No sweat. There are no awkward conversations to be had about how the idea didn't pan out. Better, if the sessions reveal you're onto something, you can build with confidence.
Build Session
When you're ready to build, we bring together a team of designers, programmers, and sales people to bring your app to life. Our learning doesn't stop after Product Therapy. We build to learn. We need to see how people respond to our solution when it's real.
In a Build session, we allocate a period of time to build the software we need to test our ideas. Because, creative work expands to take up the time allotted, we give ourselves a fixed period of time to work. We shape what we want to build and we adjust how we build it to fit the time we have.
Choose a schedule that matches your product
Half Session · Two Weeks
Best to develop a proof-of-concept and limited brand
Full Session · One Month
Best to develop a prototype, initial brand, and initial go-to-market strategy